K1 Apparel Co. was created to represent those in pursuit of more. Those in search of a gratifying and extremely fulfilled life. “Where Barbells Meet Barstools” is a depiction of those engulfed in this lifestyle and mindset.
Barbells represent the blood, sweat and tears that go into pursuing more in this life. Those up at 4 am to hit the gym before work, then putting in work all day and getting up again the next day to do it again - the relentless pursuit of a more fulfilled existence.
Barstools represent the side of life where memories are made, where relationships are solidified, where laughs create joy and joy creates life-long friends. A few beers after work with a coworker to unwind or a trip to the lake for some fishing and R&R - again, the relentless pursuit of a more fulfilled existence.
To put it simply - DRINK SOME BEER, LIFT SOME WEIGHTS, LIVE & ENJOY YOUR LIFE.